Lewes, DE — (SBWIRE) — 08/08/2017 — LED-based signage and professional displays. The market forecast covers indoor and outdoor-equipped digital and traditional signage sub-systems and complete systems.
According to the market study, the worldwide value of indoor LED-based digital signage complete systems (direct LED cluster-type screens and LED-backlit LCD screens) reached $18.2 billion last year (2016), and the value is forecasted to reach $37.4 billion in 2026. Market forecast data in this study report refers to consumption (use) for a particular calendar year; therefore, this data is not cumulative data.
In addition to providing market data for the complete signage/display systems, the consultancy also provides a 10-year forecast for the sub-systems, which are the piece-parts of the systems.
The value of LED-based sub-systems (piece-parts), used in the outdoor on-premise application, is forecast to increase from $3.5 billion in 2016 to $4.7 billion in 2021.An on-premise LED sign is located outdoors on the premises of a business or organization.In 2017, LED tile modules (sub-panels) used in direct cluster-type screens lead in relative market share, followed by LED lighting in traditional sign-box/channel letter signage/display.
“Digital signage uses a variety of communication links between the hardware components, which include a PC, a mobile operating system unit/Android device, or a System-on-Chip (SoC) interface and the actual display (LED signage, LCD screens, projector) along with the software-based content management system (CMS). The immediate communication linkage between transmitters and receivers involve a wireless link (very short to medium-length links), copper-wire (medium length), or fiber optic cable (typically a link length up to 20km),” said Stephen Montgomery, Director of the LED market/technology research group at Publisher.
This 2016-2026 market review and forecast is presented for light-emitting diode (LED) based signage and professional/commercial displays.
The market forecast covers LED system-parts, as well as the complete sign/display (system), which are used in stationary (non-vehicle) applications. LEDs are used in large outdoor video screens, digital billboards, sport/stadium displays, small indoor retail displays, channel-lettering/light-boxes, LED/LCD screens (used exclusively for professional display purposes), as well as lamps that provide light for traditional signage.
The market forecast of the LED-based signage and professional displays sub-systems and systems is segmented by the following end-user applications:
OutdoorOff Premise Outdoor (Roadway Billboards and Other Roadway)On Premise Outdoor
IndoorOffices and EducationEntertainment, Sports, Restaurants, Hotels, Shopping, Other SimilarTransportation (Airports, Train/Bus Terminals, Other Similar)The market data are segmented into the following geographic regions, plus a Global summary:
America (North America, Central and South America)EMEA (Europe, Middle Eastern countries, plus Africa)APAC (Asia Pacific)The market forecast data are segmented by the following functions:
Consumption Value (US$, Million)Quantity (number/units: Million)Average Selling Prices (ASP $, each)
Below, are four levels (or “food chain”) of LEDs. For the purposes of this Publisher study, we quantify and provide the market forecast for “Level 3” and “Level 4”
Level 1 – LED chipLevel 2 – Packaged LED chip (single and multiple-chip)Level 3 – Sub-System (sign/display “tile” module; backlighting; and front lighting)Level 4 – System (LED sign or display screen and luminaire)
LEVEL 3 The market forecast data for the “Level 3” sub-system product category is shown below:LED Cluster-Type (Direct Lit) Tile Module (Digital Sign/Display) Note: Typically, there are several (4-6) “Tiles Modules” per “Panel”LED Backlighting for LCD Screen (Digital Sign/Display)LED Backlighting for Box/Channel Letter Signs (Traditional Sign/Display)LED Front Lighting lamps/Arrays for Signs (Traditional Sign/Display)
Presentation Notes for the “Level 3” sub-system product category:One LED backlighting LCD unit is one continuous string or line or other configuration/pattern; therefore, there are several LEDs in one LCD screen backlighting unit One LED backlighting Box/Letter unit is one LED module or other device, which is could be assembled into a continuous string or line or other configuration or pattern; therefore, there could several LED modules in one LCD screen. LED units in vehicles are not included (cars, planes, buses, trains, ships, etc) LED units in LCD-based computer monitors, phones, tablets (etc) and LCD units used to view TV programming are not included/counted in this market data
LEVEL 4 The market forecast data for the “Level 4” complete system product category is shown below:LED Cluster-Type ScreenLED-Based LCD ScreenLED-Based Box/Channel Letter Signage/DisplayLED Luminaire for Conventional Signage/Display
Presentation Notes for the “Level 4” sub-system product category:LED units in vehicles are not included (cars, planes, buses, trains, ships, etc) LED-based in LCD (screen) use for professional signage or display ONLY; therefore, computer monitors, phones, tablets (etc) and TV viewing are not included/counted in this market data Some LCD screens are used as a single (one) system unit; however, LCD screens are also used in a multiple screen arrangement of two or more screens (multiple screen arrangements are counted as one system) Any outdoor-qualified/rated unit that is used indoors is counted as an indoor unit LED Luminaire for Conventional Signage includes the light fixture and the light source (bulb or array)All values included associated hardware mounting apparatus and immediate wiring parts
Market Research MethodologyMarket analysis and technology forecasting are complex tasks. Any predictions of the shape and trends of technology and economic movement start from the notion that the germ of what will be important tomorrow is present, although smaller or larger or in a different form, in our environment today. However, taking as a basis for a prediction the assumptions of current, conventional belief creates a set of preconceived notions that can lead to serious mistakes. Publisher, instead, looks to the basic driving forces.
This study is based on analysis of information obtained continually over the past several years, but updated through mid-July 2017. During this period, Publisher analysts performed interviews with authoritative and representative individuals in the LED manufacturing (materials, chips, packaging, devices, associated parts/pieces, fittings/fixtures, and complete system) and advertisement, transportation, various sports/entertainment, hospitality/related, communication, government-based users (local, state/provincial, federal), display industry, and other-related. The interviews were conducted principally with:
Engineers, marketing personnel and management at manufacturers of LEDs, sub-system parts and complete signage/display systems, as well as other competing technologies.
Design group leaders, engineers, marketing personnel and market planners at major users and potential users of LEDs, and signage/display sub-systems and complete systems.
Other industry experts, including those focused on laws/regulations, intellectual property/patents, standards activities, trade associations, and investments.
The interviews covered issues of technology, R&D support, pricing, contract size, reliability, documentation, installation/maintenance crafts, standards, supplier competition and other topics.
Customers and distributors also were interviewed, to obtain their estimates of quantities received and average prices paid. Customer estimates of historical and expected near term future growth of their application are obtained. Their views of use of new technology products were obtained.
The analyst then considered customer expectations of near term growth in their application, plus forecasted economic payback of investment, technology trends and changes in government regulations/laws in each geographical region, to derive estimated growth rates of quantity and price of each product subset in each application. These forecasted growth rates are combined with the estimated baseline data to obtain the long-range forecasts at the lowest detailed level of each product and application.
A full review of published information was also performed to supplement information obtained through interviews. The following sources were reviewed:
Professional technical journals and papersTrade press articlesTechnical conference proceedingsProduct literatureCompany profile and financial informationAdditional information based on previous Publisher market studiesPersonal knowledge of the research team.
In analyzing and forecasting the complexities of the regional markets for light emitting diode products, it is essential that the market research team have a good and a deep understanding of the technology and of the industry. Publisher members who participated in this report were qualified.
Bottom-up MethodologyPublisher forecasts, as illustrated in the forecast data structure, are developed initially at the lowest detail level, then summed to successively higher levels. The background market research focuses on the amount of each type of product used in each application in the base year (2016), and the prices paid at the first transaction from the manufacturer. This forms the base year data. Publisher analysts then forecast the growth rates in component quantity use in each application, along with price trends, based on competitive, economic and technology forecast trends, and apply these to derive long term forecasts at the lowest application levels. The usage growth rate forecasts depend heavily on analysis of overall end user trends toward equipment usage and economic payback.
Spanning over 499 pages “LED Signage and Professional Display Systems and Sub-Systems Global Market Review & Forecast 2016 – 2026” report covers Executive Summary, Market Forecast By Sub-System (Parts – Level 3), Market Forecast By System-Type (Parts – Level 4), Profile Briefs of LED and Related Companies (over 130 companies), LEDs – Technology Overview, Market Research Methodology, Definitions and Standards, Market Forecast Data Base Explanation of Excel-Based Spreadsheets.
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